Hwang Cheol-hee
Co-founder of Sixshop, founding member of Bringo
Current CEO of Commerce Oops
Current CPO, Miraise Co., Ltd.
Current CPO, Miraise Co., Ltd.
Current) Director of Strategic Planning at Ahead Co., Ltd. (Part-time)
Former CEO of Comdex
Former CEO of Comdex
Former CEO of Bidbuy Korea
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I aspire to be a bricoleur.
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We want to transform our company and the surrounding environment into DX (digital transformation)/AX (artificial intelligence transformation).
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You are good at recognizing relationships between people and services, finding connections, and connecting them.
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I enjoy creatively combining given resources and experiences to create new solutions.
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I enjoy acquiring and learning diverse information faster than others and exploring new possibilities with a practical approach.
About Me
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Lately I've been into AI coding (vibe coding).
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I was the first student in college to use a laptop (I still have that laptop)
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I bought MP3 and digital camera when they were first released.
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Sixshop (co-founder), Bringco (founding member), Comdex (co-founder)
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CEO of Kesta Group
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ISMP Consulting on the Reform of the Customs Service's Electronic Commerce Clearance System
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KTNET e-commerce export declaration and customs clearance future model design consulting
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Zero Market, KT Commerce Employee
What I do
① E-commerce & Retail Business Design
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Experience diverse commerce environments, including domestic online malls, open markets, and global markets (including reverse direct purchases).
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Understanding the entire value chain from product sourcing → product registration → pricing/promotion management → advertising execution → ordering/delivery → customer service → settlement/analysis.
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Design capabilities to connect backend systems such as OMS/WMS/DMS with practical processes
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Structurally understand the invisible barriers to payment, membership registration, customs clearance, and logistics in the reverse direct purchase (overseas direct sales) environment.
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Experience in redesigning service flow considering customer experience in target countries
This is especially helpful for companies like this:
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Brands/sellers who want to start selling overseas or develop new direct purchase channels
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The shopping mall is already in operation, but the organization's system is being maintained through manual work, Excel, and KakaoTalk.
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CEOs/marketers who want to know, "Why is there no profit left even though we are spending money on advertising?"
② Digital Transformation (DX) & AI Transformation Consulting
DX is not simply about installing one more system,
Aiming for a digital transformation that "changes both the structure of making money and the way we work."
Diagnosis of current processes (As-Is) based on field interviews and business analysis
Improved workflow (To-Be) design, along with a roadmap for supporting tools and systems.
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In the AI transition area
Design AI usage scenarios that directly connect to actual businesses, such as report automation, product information/image management, customer response, chatbots, knowledge base construction, and sales/inventory forecasting.
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Approach
Start small and test quickly
Instead of a huge ERP project, start with a **small POC (Proof of Concept)**
Organizations prefer to scale after they have “got a taste of digital.”
If people don't change, the system won't take hold.
Through training, workshops, manuals and coaching
We even consider an environment where the field can utilize tools on its own and come up with improvement ideas.
③ Digital WorkTool Advisor (Work Tool/Workflow Design)
One of my greatest strengths is that I am a "Tool Designer" rather than a "Tool Encyclopedia ".
Notion, Google Workspace, Slack, Trello, ClickUp, Airtable, Supabase, and various no-code/low-code tools and AI coding tools.
I have a lot of experience actually using it, comparing it, and applying it to projects.
Without forcing a specific tool, it is recommended to consider the size, budget, and IT understanding of the organization.
I suggest "the most realistic tool combination for this team right now."
④ AI & Micro SaaS Planning and Vibe Coding
Recently, I've been working on several experimental projects using "Vibe Coding," a method that utilizes no-code/low-code tools and AI coding tools.
An automated advertising and sales analysis web app for marketing agencies.
Product image/content creation tool for e-commerce sellers
A prototype service that transforms real estate information search into an AI-driven conversational experience.
Planning a fandom commerce service that combines K-pop fandom and IP goods.
In this process, rather than becoming a perfect developer,
"We have been playing a role in quickly implementing ideas into a visible form and verifying their business potential . "
⑤ Mentoring for Startups & Senior Freelancers
I don't want to remain just a "consultant."
I want to be a partner who thinks together, sits at the table with you, and helps you determine realistic next steps.
For startups/small organizations
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Business Model Review
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Diversification of revenue structure
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Digital and AI Utilization Strategy
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Feedback on commerce/marketing in general
For senior freelancers/sole business owners
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Designing a structure based on base income (stability), variable income (scalability), and asset income (accumulation)
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Setting the direction for digital assets/micro SaaS/online services that leverage your expertise
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Propose a concrete and actionable action plan
Ask anything !
Curiosity can change me and change the world.